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Getting girls worldwide to respect each other's diversity and discover their own value!

Secret Jouju, the fashion doll seen as a friend and loved by girls nationwide in Korea from 1990 up to now!

Secret Jouju brings people together, cooperating with children with different appearances, personalities, ideas, talents, and preferences, sometimes going through a process of communication together that brings about discord that leads to a process of communication to solve problems.

Playing with Secret Jouju, our children naturally understand, respect, and empathize with each other, coming to realize that the uniqueness of the individual is the only precious value that only one person and nobody else in the world holds.

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Getting girls worldwide to respect each other's diversity and discover their own value!

Secret Jouju, the fashion doll seen as a friend and loved by girls nationwide in Korea from 1990 up to now!

Secret Jouju brings people together, cooperating with children with different appearances, personalities, ideas, talents, and preferences, sometimes going through a process of communication together that brings about discord that leads to a process of communication to solve problems.

Playing with Secret Jouju, our children naturally understand, respect, and empathize with each other, coming to realize that the uniqueness of the individual is the only precious value that only one person and nobody else in the world holds.

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