Since its’ first launch in 2017, L.O.L. Surprise has sold more than 20 million units worldwide, opening a new world of random collectible toys.

L.O.L Surprise has firmly maintained itself within the top rank in all of toy categories with abundant support and love from all over the world. As proof, it was granted ‘Toy of the Year’, an award granted to only the best toy brand among a myriad of others, and has maintained this record for three consecutive years (2018, 2019, 2020).
Launched in 2020, OMG Doll, which is full of trendy fashion and outrageous charms has been further expanding the world of L.O.L Surprise.

L.O.L. Surprise is everyone’s special surprise toy that excites us with more amazing surprises every season!
What kind of surprise do you think it should come back with this time?